Link Building 101

Link Building

Getting links is the cornerstone of Search Engine Optimization (SEO) and one of the most important factors in search engines’ algorithms for ranking websites. There’s an entire industry dedicated to this practice, and for good reason. The more quality backlinks a page has, the more likely it is to rank higher in competitive search queries. Find out

While there are a ton of different tactics for getting high-quality links, the best approach starts with creating content that’s linkable. This means pages that offer value to your audience and niche, as well as to the audiences of other sites you want to secure links from. This can include valuable resources, research, guides, lists, tools, videos and more. These types of pages are often called “linkable assets.”

Link Building Case Studies: Real-Life Examples of Successful Campaigns

Then, you’ll need to reach out to influencers in your niche and in your community to share this content. This can be done through a variety of methods, including guest blogging, social media promotion and reaching out directly to potential linkers.

It’s also a good idea to do some competitor link research and find out who’s linking to your competitors’ content. This information can help you understand what tactics to avoid, such as paying for links or other questionable strategies that could hurt your rankings.

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