The success of any marketing dentist practice is directly related to the quality of your patient experience and how it’s marketed to new patients. Marketing is an important part of a dentist’s job and is what sets you apart from other practices in your area.

Develop a shared culture by defining your Mission, Vision*, and Core Values Statements. These statements will guide you in how you conduct business, what kind of treatments you offer, and help your team feel a sense of unity and purpose. Everyone on your team must understand and support these goals to create a successful brand.

Mastering Marketing for Dentists: A Complete Guide

Stellar new-patient call handling is imperative to keep your current patients and attract new ones. Studies show that dental offices lose 15-20% of their patients due to natural attrition, and the person who answers a new-patient telephone call is often the one who decides whether or not a potential patient will come in for an appointment. Invest in training and provide resources for your team to ensure they can answer questions quickly and effectively.

Invest in video marketing to showcase your expertise and give your audience a better idea of what to expect from a visit to your office. Create brief informational videos that address frequently asked questions, shoot a day-in-the-life video, or include close-ups of your equipment. Share these videos on social media to reach your target audience.

Personalize your email campaigns by using a solid marketing platform with automation features to send triggered emails. These emails could be welcoming new patients, follow-ups from previous appointments, or friendly reminders to book an upcoming treatment. Keeping in touch with your current patients will make them less likely to book their next cleaning or exam with a competitor!